'Liberegulation' or the 'Bad strategy' by national authorities.

This is the first one of the series of articles from my book (?) "Warfare beyond bounds: on scenarios for iGaming industry & Operational Art of ecosystems thinking". Please see the structure thereof and what to expect in the forthcoming articles below.

Chapter 1. Three scenarios prepared by authorities for the iGaming industry.

1. 'Liberegulation' | Non-coexistence of un- and regulated markets (present article).

2. 'Laissez faire' | Coexistence or a parallel life of un- and regulated markets.

3. 'Prohibition' | Only unregulated markets.

4. Discussion on the possible combinations thereof.

Chapter 2. Disruptive trends & game changers

1. No licence (crypto providers & casinos).

2. Shocks: Economy downturn, people and infrastructure shocks.

3. Stupid acts.

Chapter 3. How can it be in another way? The art of the unknown

Chapter 4. Essential Principles of business wars

---

Scenario #1. 'Liberegulation' or Non-coexistence of un- and regulated markets

Key driver: National authorities of states, licensing bodies.

Prognosis: negative for the industry.

Epitome: 'Sin industry' curve.

Probability: very likely.

Main leverage: closedness, greed and usage of one against another.

Summary: 

The governments will follow the path taken in case of other 'sin industries' like tobacco. i.e. increasing the cost of consumption and distributing the tax increments to society till the loss and gain to society strikes the balance. 

In regulated markets, the process of concentration of igaming operators will be underway under the strict control of governments. Later on, advertising bans will be put in force. Affiliate sites will be severely hit by restrictive measures. The Revenue Share model is likely to disappear altogether, so the affiliate marketing as such will cease to exist in this industry. Casino platforms focus on new markets and develop a local footprint.

In unregulated markets, the participants of the old casino trio of game providers, platforms and casino owners (operators) will fall into two camps: bigger fill detapart for regulated markets, smaller will focus down to unregulated and establish a divide line of influence with the respective implications thereof. MGA licence sees its demise, non- or quasi-licence operators emerge and install themselves. The ‘fall of Malta’ marks the dissemination of capable workforce with interim huns in US states and Brazil. VCs will hear the death bell to the market of newcomers, appetite for risk will decrease and compliance reins over creativity. 

Problems that prejudice cooperation: 

# lack of creativity 

# 'slow thinking'

# overreliance on M&A     

Discussion: